The $50 discount on all Xbox One systems went into effect in March. With the price cut, the Xbox One became less expensive than the rival PlayStation 4, but the pricing measure was not enough to help Microsoft’s console rise to the top. The PS4 was the top-selling console in the US during March.
Looking ahead, rumors and reports have suggested Microsoft may announce some kind of new Xbox hardware at E3 in June. For its part, Sony may also be working on a new, more powerful PS4.