Doom is hitting the race track. Bethesda announced today that a Doom-branded car will race at the Angie’s List Grand Prix at Indianapolis Motor Speedway on Saturday, May 14. After that, the No. 7 car, driven by Schmidt Peterson Motorsports’ Mikhail Aleshin, will race in the Indianapolis 500 on May 29.
Bethesda released a video for the promotion, which shows off a model of the car. Take a look:
“We couldn’t imagine a more perfect sponsorship fit,” Bethesda marketing executive Pete Hines said in a statement. “Doom is all about pushing forward with incredible speed. We’ll all be cheering on Mikhail and the Schmidt Peterson Motorsports team as we celebrate the game’s launch.”
SPM team owner Sam Schmidt said in his own statement that his son is particularly excited about the sponsorship deal.
“We are always pleased to invite a new sponsor into the Schmidt Peterson Motorsports family. However, according to my son, having Doom on Mikhail’s car for the GP of Indy and the Indianapolis 500 is by far the most exciting sponsor we’ve ever announced,” he said. “We feel these types of partnerships are absolutely critical to creating the next generation of fans for the Verizon IndyCar Series. This sport is all about speed, innovation, and technology, so gaming seems to be a natural fit.”
This won’t be the first time video games have showed up on the real race track. Retailer GameStop regularly sponsors cars at NASCAR events, while Nintendo partnered with driver Matt Kenseth in 2014 to promote the launch of Mario Kart 8 by decking his car out with video game graphics.
Doom arrives this Friday, May 13, on PC, Xbox One, PlayStation 4. Bethesda recently announced key launch details, including exactly when the game will unlock around the world. Additionally, you can watch the launch trailer here.
In other news about Doom, developers from id Software recently showed off the game running on Nvidia’s just-announced GeForce GTX 1080 card, reaching 200FPS.
For more on Doom, check out all of GameSpot’s previous coverage. And keep checking back with GameSpot for more on Doom in the days ahead.